| Title | Crime Fiction |
| Agency | FRED & FARID Shanghai |
| Campaign | Crime Fiction |
| Advertiser | Absolute Purity |
| Brand | Absolute Purity |
| Date of First Broadcast/Publication | 2023 / 2 |
| Business Sector | Records, CDs, DVDs & Videos |
| Story | Absolute Purity, one of the hottest upcoming bands in China, and independent creative agency FRED & FARID Shanghai, have teamed up to create a new music video for their single 'Crime Fiction.' In a world where ChatGPT hits the earth like an asteroid, the music video is a dystopian narrative that critiques the total control that technology can have on society contrary to the initial promise of technology to be a liberation. |
| Media Type | Music Video |
| Length | |
| Singer | Wen Jun |
| Chief Executive Officer (CEO) | Feng Huang |
| Managing Partner | Feng Huang |
| Executive Creative Director | Feng Huang |
| Group Creative Director | Adrien Goris |
| Director | DJ Furth |
| Choreography | Anneliese Charek |
| Editor | Matt Osborne |
| Colorist | Nicola Gasparri |
| Colorization | The Mill shanghai |
| Cinematography | Goopi |
| Production Designer | Majima |
| VFX Artist | Patrick Firmansyah |
| VFX Artist | Allegra Firmansyah |
| VFX Company | PXA CO.LtD |
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