Me & City - "Me & City - Polluted lookbook"

FRED & FARID Shanghai

FRED & FARID Shanghai Shanghai, China

39483

Brand: Me & City
Country: China

Advertiser: Me & City

Title	Me & City - Polluted lookbook
Agency	FRED & FARID Shanghai
Campaign	Polluted lookbook
Advertiser	Me & City
Brand	Me & City
Date of First Broadcast/Publication	2016 / 1
Business Sector	Apparel, Fashion & Footwear
Story	China is the most polluted country in the world. However, everyone seems to be used to it and forgets that pollution leads to serious health issues. ME&CITY, for the launch of its new spring collection, decided to make a statement. Because if a fashion brand alone can’t end pollution, it certainly knows how to grab people’s attention. For the 2016 S/S Collection, ME & CITY would like to launch a project that could link the relationship of ME (Consumers) & CITY. To kick start the project, we first hope to probe one of the key issue that is bothering people in the city – air pollution. To make people react on the subject we create an interactive website: The PM2.5 Show We show beautiful scenes (e.g. girl dancing on a rooftop, guy playing piano, couple walking, and a guy biking) but only when there is no pollution. The more your city is polluted, the less you can see in the film.
Media Type	Applications
Length	84 seconds
More Information	http://mecity.banggo.com/
Chief Creative Officer	Fred & Farid
Executive Creative Director	Feng Huang
Creative Director	Laurent Leccia
Copywriter	Laurent Leccia
Copywriter	Nix Xiong
Art Director	Alexis Chatain
Art Director	Jerome Pinel
Agency Producer	Karim Naceur
Digital Agency producer	Erick Alonso
Producer	Takan Tao
Director	Laurent Leccia
Photographer	Chen Lu
Photographer	Alexis Chatain
Agency supervisor	Fred & Farid
Agency supervisor	Edmond Ho
Brand supervisor	Daniela Silva
Brand supervisor	XinAi ZHANG
Brand supervisor	Bobo Cui