Centraide - "Vertical"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Canada

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Title	Vertical
Agency	Rethink Communications Inc.
Campaign	Tout le monde en bénéficie
Advertiser	Centraide
Brand	Centraide
Date of First Broadcast/Publication	2023 / 10
Business Sector	Human Rights
Story	To mark the launch of its 50th fundraising campaign, Centraide of Greater Montreal is launching a new campaign designed by Rethink. In the past year, the network of more than 375 agencies supported by Centraide helped 800,000 people in Greater Montreal, or 1 in 5 of the entire population. The campaign aims to show that, in the end, the efforts made by these agencies pay off.
Media Type	Poster
Executive Creative Director	Xavier Blais
Creative Team	Andrée-Anne Hallé
Creative Team	Patrick Seymour
Strategy/Planning	Suzy Truong
Graphic Designer	Frédérick Bailleul
Production Studio	Scott Russell
Production Company	Carton Rouge
Director/Photographer	Antoine Ryan
Executive Producer	Geneviève Sylvestre
Executive Producer	Nicolas Robert
Camera Assistant	Lawrence Labeau
Production Art Director	Céline Courtois
Post Production	Vincent Ruel-Côté
Post Production	Simon Boisx
Song producer	Craig Murdock
Production Company	Circonflex
Illustration	Jérôme Mireault