| Title | Volume Lifting |
| Agency | FCB Seoul |
| Campaign | Volume Lifting |
| Advertiser | Beiersdorf AG |
| Brand | Eucerin |
| Posted | December 2016 |
| Business Sector | Skin Care |
| Tagline | I don't have any wrinkles, but why does my face lack elasticity? |
| Story | How do we create needs for an anti-aging product from women in their 20th? They are rarely concerned about anti-aging as they have yet to see any visible sign of aging (wrinkles). Women in their 20s often first become concerned with aging when they notice that pillow marks on their face from the night before do not disappear as fast in the morning. We used “pillow mark” insight to make invisible problem visible, and combined it with a visual explanation on how Magnolol helps inner skin elasticity. |
| Media Type | Television |
| Length | |
| Executive Creative Director | Taejay Lee |
| Art Director | Eunhea Kim |
| Copywriter | Seonghyeong Lee |
| Business Director | Jerry Yoon |
| Account Executive | Cindy Lee |
| Executive Producer | Seunghyuk Jung |
| Director | Sungho Lee |
| Production | Wonderboys |
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