Diak - "Fake Romani Experiment"

TBWA\Helsinki

TBWA\Helsinki Helsinki, Finland

Awards

8017

This ad is part of the ACT Responsible Collection

Brand: Diak
Country: Finland

Advertiser: Diak (Diaconia University of Applied Science)

Title	Fake Romani Experiment
Agency	TBWA\Helsinki
Campaign	Fake Romani Experiment
Advertiser	Diak (Diaconia University of Applied Science)
Brand	Diak
Date of First Broadcast/Publication	2019
Business Sector	Colleges, Universities & Education Centers
Story	The Fake Romani Experiment’s core were 52 job applications to carefully selected employers and open positions, which should and would have led to job interviews – if only the names of the four highly qualified applicants hadn’t been changed to Fake Romani names. These 52 applications proved the grim reality of the Finnish society: Romani are still discriminated. Everything else in the campaign was mere documentation of these applications and their sad outcome.
Media Type	Public Relations
Length	125 seconds
Creative Director	Ville Ohtonen
Creative Director	Erno Reinikainen
Creative Director	Laura Paikkari
Copywriter	Ville Kontiainen
Copywriter	Tuomas Perälä
Designer	Timo Klemola
Production Company	TBWA\Screen
Chief Executive Officer (CEO)	Sami Tikkanen
Chief Creative Officer	Jyrki Poutanen
Creative Content Strategist	Joonas Hokka
Creative Content Strategist	Aki Toivonen
Project Manager	Petri Sarkalahti
Insight Analyst	Jesse Korhonen
Media Director	Miika Luoma
Senior Creative	Sami Kelahaara
Media Team	Emmi Vilkanen
Media Team	Aleksi Ylitalo
Media Team	Kaisu Luukinen
Media Team	Marja Uski
Influencer	Anne Kukkohovi
Influencer	Tuomas Enbuske
Influencer	Jari Sarasvuo
Influencer	Meri-Tuuli Väntsi
Photographer	Meeri Koutaniemi
Producer	Heli Mäenpää
Agency Producer	Donna Maimon
Agency Producer	Niko Hatara
Agency Producer	Jari Lähteinen
Agency Producer	Arsen Sarkisiants
Agency Producer	Hamy Ramezan
Agency Producer	Anssi Mahlamäki