Title | Viral Cloud |
Agency | NODOS |
Campaign | Viral Cloud |
Advertiser | League Against Cancer |
Brand | Peruvian League Against Cancer |
Date of First Broadcast/Publication | 2018 / 4 |
Business Sector | Disease Awareness, Support Groups & Associations |
Tagline | The first video to go viral because of clouds and thanks to them |
Story | When the sky gets cloudy, people stop using sunscreen because they think the clouds protect them. But the reality is quiet the opposite. That's why we wanted to prevent people and decided to use the cloud services as the media to spread our message. |
Philosophy | Cloud don't protect us against the UV rays. But we can use the clouds to protect others. |
Problem | When the sky gets cloudy, people stop using sunscreen because they think the clouds protect them. But the reality is quiet the opposite. |
Media Type | Case Study |
Length | |
General Creative Director | Javier Graña |
Head of Art | Bruno Mazzini |
Creative Director | Manuel Malempré |
Copywriter | Gonzalo Pazos |
Art Director | Manuel Acosta |
Art Director | Alberto Portugal |
Sound Production | MIM La Fábrica |