golden-award-of-montreux logo Golden Award of Montreux

Golden Award of Montreux

Creative Award
Montreux, Switzerland
Bayer Allergy medicine - "Wonderful Weather Alerts" by Golden Award of Montreux 2019

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TitleWonderful Weather Alerts
BriefIn springtime, allergy sufferers hide inside from the beautiful blooming trees and flowers. But with Claritin, they don’t need to. The allergy medicine brand created the first ever weather alerts designed to drive people (especially allergy sufferers) to go outside. The alerts targeted the top 10 allergy cities with a live weather map, live weather graphic overlay, an emergency alert voiceover and videos of local parks. The alerts were triggered by ideal weather conditions ౼ including sunshine and temperatures over 68° F ౼ and sent to individuals huddled indoors on desktop computers.
Agency
Campaign Wonderful Weather Alerts
Advertiser Bayer
Brand Bayer Allergy medicine

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Digital
Chief Creative Officer A...és O....ñez Subscribers Only
Executive Creative Director S...n T...cy Subscribers Only
Creative Director Jo....an L...er Subscribers Only
Creative Director J..f C...a Subscribers Only
Copywriter A...ew C....io Subscribers Only
Lead Designer H..g V..h Subscribers Only
Head of Integrated Production J..n P...t Subscribers Only
Executive Producer J..f D....er Subscribers Only
Senior Integrated Producer Da....le K...an Subscribers Only
Music Director D...el K....rs Subscribers Only
Associate Music Producer N..k M...r Subscribers Only
Director of Client Services K...e C..w Subscribers Only
Senior Account Director E..n W...h Subscribers Only
Account Director L...en R....ll Subscribers Only
Senior Account Executive L....ay D...ey Subscribers Only
Project Manager A..x Co....an Subscribers Only
Integrated Strategist V....ie R..e Subscribers Only
Senior Strategist E...y Ve....es Subscribers Only
Executive Producer M...h M...on Subscribers Only
Post-production Producer J...y Mc....ld Subscribers Only
Editor C...y C...er Subscribers Only
Sound Designer S...h K...n Subscribers Only
Media Agency Me....om Subscribers Only