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CLIO Awards

Creative Award
New York, United States
L’Oreal & British Vogue - "The Non-Issue" by CLIO Awards 2019

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TitleThe Non-Issue
BriefOne fashion magazine has always set the agenda: Vogue. L’Oreal Paris wanted to make a statement about ageism and turned to British Vogue for help in launching the “The Non-Issue” - classic issue of Vogue, except that its 80 pages were dedicated to women over 50. From actresses Jane Fonda and Helen Mirren to journalist Christiane Amanpour and comedienne Jennifer Saunders; every editorial, fashion shoot and advertisement challenged ageist stereotypes. The "Non-Issue" of Vogue outsold their issue featuring Rihanna and demonstrated that age should be just that, a 'non-issue'.
Agency
Campaign The Non-Issue
Advertiser Groupe l’Oréal
Brand L’Oreal & British Vogue

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