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SAAQ - "The Crossing Fence"

lg2

lg2 Québec, Canada

Awards

1465

This ad is part of the ACT Responsible Collection

Brand: SAAQ
Country: Canada

Advertiser: Société de l'assurance automobile du Québec (SAAQ)

Title	The Crossing Fence
Brief	Quebec is an unusual place where drivers do not stop at crosswalks with people waiting to cross. This issue has unfortunately resulted in over 200 injuries across the province, in the past few years alone.To address this situation, the Société de l’assurance automobile du Québec (SAAQ) has innovatively transformed a few crosswalks into pop-up barricades, or “crossing fences” to get drivers to stop and realize that crosswalks are there to protect pedestrians.
Agency	lg2
Campaign	The Crossing Fence
Advertiser	Société de l'assurance automobile du Québec (SAAQ)
Brand	SAAQ
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Length	68 seconds
Art Director	J..n La.....ére Subscribers Only
Account Director	Al.....ra La.....ère Subscribers Only