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LIA

Creative Award
Bayside, United States
Volvo Trucks - "Look Who’s Driving feat. 4-year-old Sophie" by LIA 2016

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TitleLook Who’s Driving feat. 4-year-old Sophie
BriefDriving the robust Volvo FMX truck is child’s play. To prove it, the company let a four-year-old girl, Sophie Brown, drive one by remote control across an obstacle course. After a shaky start, things get worse as Sophie goes off course, rolls the truck and smashes it through a concrete hut. But the truck makes it to the end and Sophie even gets it to do a donut. The FMX is Volvo’s toughest truck yet. Now with Automatic Traction Control.
Agency
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks

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