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LIA

Creative Award
Bayside, United States
Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario Argentino - "The Endless Recipe" by LIA 2021

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TitleThe Endless Recipe
Title (original language)La receta sin fin
BriefFood waste is the pandemic that has been going on for years. Globally, 1.3 billion tons of food are wasted each year and a third of this happens in households. We had a challenge: raising awareness about food waste in homes by reverting the negative perception of leftovers, and giving people the tools to reinvent leftovers instead of discarding them.To achieve this, during World Food Day we partnered with the Food and AgricultureOrganization of United Nations (FAO) and the Argentine Advertising Council, to join the most watched live cooking shows in Argentina with a single anti-waste recipe: The Endless Recipe.We took the leftovers from the first show that aired to the next one, so that they could become the ingredients of a new recipe. Again and again, we took the leftoversfrom show to show, eliminating food waste and inspiring families to dothe same.
Agency
Campaign The Endless Recipe
Advertiser Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario
Brand Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario Argentino

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PostedDecember 2020
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Regional Chief Creative Officer Se.....an Ta....ga Subscribers Only
Regional Chief Creative Officer D...el M....er Subscribers Only
Chief Creative Officer N....ia Be.....sa Subscribers Only
Creative Director A...ea V....ra Subscribers Only
Creative Director D....al H..d .f ..t Subscribers Only
Copywriter N....ás Tr.....se S....et Subscribers Only
Art Director Sa....go E....vez Subscribers Only
Creative Lead P...a A..l Subscribers Only
Agency Producer Jo....na E...l Subscribers Only
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Account Director D..a .i L...o Subscribers Only
Editor Li....ro D..z Subscribers Only
Animation/3D Li....ro D..z Subscribers Only