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Journalist Choice
Paris, France
Hyperflex + - "Attack of the Stiff Jeans Zombies" by Epica Awards 2018

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TitleAttack of the Stiff Jeans Zombies
BriefDenim has always been a symbol of rebellion, about not conforming to the status quo, and Replay as a denim brand are no different. For the launch of Replay Hyperflex+, the first 100% 3D stretch denim, they challenged the status quo once again. The campaign saw Superstar footballer Neymar Jr and model Emily Ratajkowski flexing their Hyperflex+ jeans to the limit in battling the conformist ‘Stiff Jeans Zombies’ in a post apocalyptic futuristic world. Fusing Hollywood live action and traditional hand drawn Asian anime and set to a hip hop soundtrack backed up by top Chinese male and female rap vocalists. The film not only challenged the conformist nature of the fashion world, but the conformist nature of fashion advertising.
Agency
Campaign Attack of the Stiff Jeans Zombies
Advertiser Replay
Brand Hyperflex +

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Executive Creative Director K...e H....en Subscribers Only
Creative Director St....ane L...q Subscribers Only
Creative Director, Copywriter M...in B....ck Subscribers Only
Art Director St....ane L...q Subscribers Only
Photographer C...l M...ON Subscribers Only
Production Company S...b Subscribers Only
Director R...in Ch.....ng Subscribers Only
Agency Producer M..e W...k Subscribers Only
Account Director N...le S...es Subscribers Only
Post Production Ma.....tic Subscribers Only