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Journalist Choice
Paris, France
HSBC - "We Are Not An Island " by Epica Awards 2019

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TitleWe Are Not An Island
BriefFollowing the Brexit vote, the UK increasingly experienced anti-international sentiment. In this climate, HSBC needed to reframe its internationalism to make it feel meaningful and relevant to the UK. This campaign points out quintessentially British ౼ yet wonderfully international ౼ things that connect the island nation to the world. We are Not an Island shares the bank’s belief that people, communities and businesses always thrive more when they’re connected to something bigger.
Agency
Campaign Together we Thrive
Advertiser HSBC
Brand HSBC

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PostedNovember 2019
Business SectorSubscribers Only
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