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Epica Awards

Journalist Choice
Paris, France
Laut gegen Nazis/Laut gegen Nazis e.V. - "Rights Against the Right" by Epica Awards 2024

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TitleRights Against the Right
BriefOutsmarting Nazis by securing their codes with trademark law, and revoking the rights of Nazi online shops to use them.Together with Laut gegen Nazis, we secured trademark rights for German and international Nazi codes at the European trademark office. As the new rightful owners of these trademarks, we can now bring Nazi shops to justice for the first time ever. By compelling them to remove and destroy the merch bearing these codes and claiming compensation for each item sold.More and more of these trademarks will be published to create PR buzz for our campaign. We introduced our smart idea to our audience with a film and a website, optimised for press and social media. It is designed to engage our audience and encourage them to take part through donations.
Agency
Campaign Rights Against the Right (case study)
Advertiser Laut Gegen Nazis E.V.
Brand Laut gegen Nazis/Laut gegen Nazis e.V.

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