RN Hungary Kft. - "The Road We Share (film)" by CRESTA 2024
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| Title | The Road We Share (film) |
| Brief | The 'The road we share' campaign in Budapest was launched by Renault with the aim of mitigating the high rate of fatal road accidents involving cyclists, a statistic that stands at 63% higher than the EU average. Their solution was to utilise Waze -- a GPS navigational app. Capitalising on the app's prevalent use amongst drivers, Renault crafted geo-targeted digital ads to alert drivers on areas with heavy bike traffic. By mining and analysing years' worth of traffic, location, and accidents data, these geo-targeted alerts were strategically placed on the most dangerous intersections and roads for cyclists. 'The road we share' campaign gave a new role to ad placements by transfiguring them into real-time, life-saving traffic alerts. This not only raises awareness of cyclists' presence amongst drivers, but also underscores Renault's dedication to ensuring road safety for all users. |
| Agency | Publicis Reklámügynökség |
| Campaign | The Road We Share |
| Advertiser | Renault |
| Brand | RN Hungary Kft. |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| executive creative director | V...os F...as Subscribers Only |
| senior copywriter | T...�s V...s Subscribers Only |
| senior art director | B...e C...ai Subscribers Only |
| account director | A...ó K...er Subscribers Only |
| account manager | J...t R...s Subscribers Only |
| CCO Publicis France & CEO/CCO Publicis Conseil | M...o Ve.....lli Subscribers Only |
| Worldwide Creative Director | M....lo V....ra Subscribers Only |