WWF Germany - "Climate Realism" by ADC Annual Awards 2024
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| Title | Climate Realism |
| Brief | TURNING PAINTINGS INTO A NEW WAY TO EXPERIENCE CLIMATE SCENARIOSWhether +1.5°C, +3°C or even +4°C: Climate scenarios show in detail which developments we can expect by the end of the century. But their numbers and graphs remain abstract and hardly tangible. Until now.The WWF Climate Realism Exhibition uses the latest local data from climate research combined with custom-built AI pipelines to send famous landscape paintings into the year 2100 – under different climate scenarios. In nearly 2000 AI-generated images, the local impact of climate change is modeled for the painting's place of origin and interpreted in the style of the respective artists.The result: An unseen and emotional way to experience climate data: As an immersive web experience, as a physical exhibition and in digital assets, the WWF Climate Realism Exhibition touched and reached hundreds of thousands of people already in its first week and achieved a new kind of attention, activated deeper discussions, and increased the urge to act. |
| Agency | Leo Burnett Germany |
| Campaign | Climate Realism |
| Advertiser | WWF Germany |
| Brand | WWF Germany |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Chief Creative Officer | D...is ..y Subscribers Only |
| Chief Creative Officer | A....as P...i Subscribers Only |
| Executive Creative Director | Ma....as Fi.....er Subscribers Only |
| Creative Director | G...na Ta......rdi Subscribers Only |
| Creative Director | M...tz J...de Subscribers Only |