Anzen Health - "855-HOW-TO-QUIT-(OPIOIDS) 130s" by Eurobest 2024
Filter results by
| Title | 855-HOW-TO-QUIT-(OPIOIDS) 130s |
| Brief | Idea: 855-HOW-TO-QUIT. A helpline that reaches out to people in the most critical moment – when they have a pill in their hand. It turns the object of addiction into a way out, by using the mandatory imprint codes on opioid pills into phone extensions: codeine (IP33) is dialed as 4733, oxycodone (K9) as 59. The caller then hears the story of someone who managed to quit that very pill – live whenever the survivors’ availability allows, pre-recorded for 24/7 service. Followed by live advice from experts and concrete treatment options nearby.Results: The campaign has reached 182M people through OOH, film, and PR. Over 42,000 calls have come since it was launched, with an average call duration of 4:08 minutes. Additionally, more than 8,600 treatment referrals were placed and 237 people contacted us to share their own stories of recovery.Brand relevance: For healthcare consultancy Anzen Health, founder of the initiative, this goes beyond CSR, as the campaign also directs public attention and potential clients to rehabilitation facilities, many of which are part of Anzen Health’s client portfolio.Not only the helpline was promoted, but all the partners involved in the initiative, with NGOs attending radio shows and broadcasts, and Anzen Health being mentioned by main media outlets for their efforts. Several healthcare companies, NGOs, and other institutions have joined the coalition since the project’s launch. The project has received $2,3 million in public funding. |
| Agency | Serviceplan Germany |
| Campaign | 855-HOW-TO-QUIT-(OPIOIDS) |
| Advertiser | Anzen Health |
| Brand | Anzen Health |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Media Agency | ME.....US G....NY Subscribers Only |
| Production Company | J..X Subscribers Only |
| Design & Development | ..w Ma.....ls Subscribers Only |
| Post-Production | J..M Subscribers Only |
| Music and Sound | D....se A...o Subscribers Only |
| PR Agency | T...m Subscribers Only |
| Chief Creative Officer | A..x S...ll . SE......LAN G...P Subscribers Only |
| Art Director | C....le N...t, T...i P...ak Subscribers Only |
| Art Director | R...l B....e, ..i W..t Sc.....er Subscribers Only |
| Copywriter | S....hi Sub......an, J...er Gr....os Subscribers Only |
| Executive Creative Director | L...nz Lan......er, F...z R�.....cher Subscribers Only |
| Creative Director | D...is F...z Subscribers Only |
| Junior Motion Designer | Ma.....ta Ni......va, M...al Ku....erz Subscribers Only |
| Global Creative Lead | Ma.....ian F....an Sc....gen . ME.....US G...P Subscribers Only |
| CEO | T...ra A...i . ME.....US N...H A....CA Subscribers Only |
| US Chief Client Officer | E..a C...di . T...n Subscribers Only |
| CEO | M...el ..y . A...n H...th Subscribers Only |
| Founder | E...a B..l . .e ..e T...e P...le Subscribers Only |
| CEO | J..n Ro....er . ..w Ma.....ls Subscribers Only |
| COO | Je....er A...n . ..w Ma.....ls Subscribers Only |
| CCO | P...o M....es . ..w Ma.....ls Subscribers Only |
| Creative Director | Wo....ch Z...t . ..w Ma.....ls Subscribers Only |
| Lead Creative Technologist | R....rd M...ka . ..w Ma.....ls Subscribers Only |
| Senior Program Manager | J...na Ki.....rff . ..w Ma.....ls Subscribers Only |
| 3D Artist | R...n Ti....ov Subscribers Only |
| Type Designer | M....el C...en . k...ra Subscribers Only |
| Music Supervisor | W...er B...n . D....se A...o Subscribers Only |
| Executive Producer | Ca....no De....i, C...l M....ti . D....se A...o Subscribers Only |
| Music Director | L...s M...r . D....se A...o Subscribers Only |
| Music Producer | Si....ho E..., R....go L...s . D....se A...o Subscribers Only |
| Director | O...er W�....ell . J..X Subscribers Only |
| Executive Producer | J....on M....n, ..e C..e . J..X Subscribers Only |
| Executive Producer | P...o A...ão .e Ol....ra . J..X Subscribers Only |
| CFO | T..a S....er . J..X Subscribers Only |
| Production Manager | M..y Ka.....ne W..e . J..X Subscribers Only |
| Office Coordinator | K...yn ..y R....so . J..X Subscribers Only |
| Global Head of Creative Operations | S...ne G....er . SE......LAN G...P Subscribers Only |
| Creative Operations Manager | S...n H..., M....na A...ns . SE......LAN G...P Subscribers Only |
| DoP | ..n R...y Subscribers Only |
| Photographer | J....ey Sto......ge, ..m K...k Subscribers Only |
| Post-production | J...os K..s Subscribers Only |
| Copy Editor | Q....in Li.....au Subscribers Only |
| Senior PR Manager | M...ia As....kh . SE......LAN G...P Subscribers Only |
| Developer | O...er Th.....nn . A...n H...th Subscribers Only |
| Copywriter | T..o Ta....ki Subscribers Only |
| PR | K...n N...s . T...m Subscribers Only |
| SVP | M....sa V...e . Pe.....omm Subscribers Only |
| Founder | J..e A...in . Pe.....ion Com.......ions Subscribers Only |
| Photographer | E....na Bia......ska . ..f s....os Subscribers Only |
| Creative Producer | K...n R...l . ..f s....os Subscribers Only |
| Producer | S...n Ma.....er . ..f s....os Subscribers Only |
| Creative Production Intern | S...a Z...ir . ..f s....os Subscribers Only |
| Gaffer | M....el C..z Subscribers Only |
| 1st AD | Ch......her B....r, J..h B....ni Subscribers Only |
| Production Designer | M....el We.....an Subscribers Only |
| Key Grip | E..n D...es Subscribers Only |
| Sound | ..m C....oo Subscribers Only |
| Casting Director | Ga.....le S...ry Subscribers Only |
| Casting Associate | W..e He......son Subscribers Only |
| Line Producer | L...ne A..s Subscribers Only |
| Production Supervisor | El.....th C....on Subscribers Only |
| Asst. Production Supervisor | D...ne G...z, M...y G...es Subscribers Only |
| Location Scout | D...d W...r Subscribers Only |
| Location Manager | Ch.....an P...ll Subscribers Only |
| Production Assistant | S...na La....n, A...ew D..k Subscribers Only |
| Media Agency | ME.....US G....NY Subscribers Only |
| Production Company | J..X Subscribers Only |
| Design & Development | ..w Ma.....ls Subscribers Only |
| Post-Production | J..M Subscribers Only |
| Music and Sound | D....se A...o Subscribers Only |
| PR Agency | T...m Subscribers Only |
| Chief Creative Officer | A..x S...ll . SE......LAN G...P Subscribers Only |
| Art Director | C....le N...t, T...i P...ak Subscribers Only |
| Art Director | R...l B....e, ..i W..t Sc.....er Subscribers Only |
| Copywriter | S....hi Sub......an, J...er Gr....os Subscribers Only |
| Executive Creative Director | L...nz Lan......er, F...z R�.....cher Subscribers Only |
| Creative Director | D...is F...z Subscribers Only |
| Junior Motion Designer | Ma.....ta Ni......va, M...al Ku....erz Subscribers Only |
| Global Creative Lead | Ma.....ian F....an Sc....gen . ME.....US G...P Subscribers Only |
| CEO | T...ra A...i . ME.....US N...H A....CA Subscribers Only |
| US Chief Client Officer | E..a C...di . T...n Subscribers Only |
| CEO | M...el ..y . A...n H...th Subscribers Only |
| Founder | E...a B..l . .e ..e T...e P...le Subscribers Only |
| CEO | J..n Ro....er . ..w Ma.....ls Subscribers Only |
| COO | Je....er A...n . ..w Ma.....ls Subscribers Only |
| CCO | P...o M....es . ..w Ma.....ls Subscribers Only |
| Creative Director | Wo....ch Z...t . ..w Ma.....ls Subscribers Only |
| Lead Creative Technologist | R....rd M...ka . ..w Ma.....ls Subscribers Only |
| Senior Program Manager | J...na Ki.....rff . ..w Ma.....ls Subscribers Only |
| 3D Artist | R...n Ti....ov Subscribers Only |
| Type Designer | M....el C...en . k...ra Subscribers Only |
| Music Supervisor | W...er B...n . D....se A...o Subscribers Only |
| Executive Producer | Ca....no De....i, C...l M....ti . D....se A...o Subscribers Only |
| Music Director | L...s M...r . D....se A...o Subscribers Only |
| Music Producer | Si....ho E..., R....go L...s . D....se A...o Subscribers Only |
| Director | O...er W�....ell . J..X Subscribers Only |
| Executive Producer | J....on M....n, ..e C..e . J..X Subscribers Only |
| Executive Producer | P...o A...ão .e Ol....ra . J..X Subscribers Only |
| CFO | T..a S....er . J..X Subscribers Only |
| Production Manager | M..y Ka.....ne W..e . J..X Subscribers Only |
| Office Coordinator | K...yn ..y R....so . J..X Subscribers Only |
| Global Head of Creative Operations | S...ne G....er . SE......LAN G...P Subscribers Only |
| Creative Operations Manager | S...n H..., M....na A...ns . SE......LAN G...P Subscribers Only |
| DoP | ..n R...y Subscribers Only |
| Photographer | J....ey Sto......ge, ..m K...k Subscribers Only |
| Post-production | J...os K..s Subscribers Only |
| Copy Editor | Q....in Li.....au Subscribers Only |
| Senior PR Manager | M...ia As....kh . SE......LAN G...P Subscribers Only |
| Developer | O...er Th.....nn . A...n H...th Subscribers Only |
| Copywriter | T..o Ta....ki Subscribers Only |
| PR | K...n N...s . T...m Subscribers Only |
| SVP | M....sa V...e . Pe.....omm Subscribers Only |
| Founder | J..e A...in . Pe.....ion Com.......ions Subscribers Only |
| Photographer | E....na Bia......ska . ..f s....os Subscribers Only |
| Creative Producer | K...n R...l . ..f s....os Subscribers Only |
| Producer | S...n Ma.....er . ..f s....os Subscribers Only |
| Creative Production Intern | S...a Z...ir . ..f s....os Subscribers Only |
| Gaffer | M....el C..z Subscribers Only |
| 1st AD | Ch......her B....r, J..h B....ni Subscribers Only |
| Production Designer | M....el We.....an Subscribers Only |
| Key Grip | E..n D...es Subscribers Only |
| Sound | ..m C....oo Subscribers Only |
| Casting Director | Ga.....le S...ry Subscribers Only |
| Casting Associate | W..e He......son Subscribers Only |
| Line Producer | L...ne A..s Subscribers Only |
| Production Supervisor | El.....th C....on Subscribers Only |
| Asst. Production Supervisor | D...ne G...z, M...y G...es Subscribers Only |
| Location Scout | D...d W...r Subscribers Only |
| Location Manager | Ch.....an P...ll Subscribers Only |
| Production Assistant | S...na La....n, A...ew D..k Subscribers Only |