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Hellmann's - "#MayoMcHack "

Edelman

Edelman London, United Kingdom

Awards

772

Brand: Hellmann's
Country: United Kingdom

Advertiser: Unilever

Title	#MayoMcHack
Brief	InsightThough McDonald’s doesn’t serve mayonnaise as a dip, they do serve hundreds of other items. Among them we found The Mayo Chicken burger, which includes… mayo. In all McDonald’s restaurants and the McDonald’s app, you can customise your Mayo Chicken burger and remove ingredients until there's only one left - mayonnaise.IdeaWith this find, we launched The Mayo McHack - a hack that finally gave the UK their well deserved mayonnaise with their fries at McDonald’s. We launched the hack with an integrated campaign and encouraged people to customize their Mayo Chicken burger by de-selecting the chicken, the lettuce and the bun - leaving them with just the mayo. Mayo McHack finally made McDonald’s serve mayonnaise, and people who posted a photo of their hack were compensated for the £1.19 cost of the burger by Hellmann’s.
Agency	Edelman
Campaign	#MayoMcHack
Advertiser	Unilever
Brand	Hellmann's
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	30 seconds
Chief Creative Officer	S...an R...e Subscribers Only