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Creative Award
Singapore, Singapore
Otrivin - "Pollution Pencils" by Spikes Asia 2024

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TitlePollution Pencils
BriefThe Pollution Pencils program made the invisible pollution problem visible–by turning it into something positive: Pencils. The pencils served as an educational tool for students, and a fundraising tool for the public. But more importantly, it created a self-sustaining ecosystem that helps fund and supply air purifiers in schools to bring cleaner air to underprivileged young students across the country.
Agency
Campaign Pollution capture pencils
Advertiser Haleon
Brand Otrivin

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