Visit Faroe Islands - "Google Sheep View (Case Film)" by Cannes Corporate Media & TV Awards 2017

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TitleGoogle Sheep View (Case Film)
BriefInteresting facts about the Faroe Islands: they’re among the most unexplored spots on earth, sheep outnumber humans two to one and, until recently, they didn’t exist on Google Street View. Determined to change that last fact, the country’s tourism office launched “Sheepview 360”. A local version of the popular Street View with one major difference: all imagery was shot from 360° cameras strapped onto sheep. With #WeWantGoogleStreetView and #VisitFaroeIslands, the campaign attacted global interest and got the attention of Google. Today, tourism is at an all-time high and the tiny islands are finally on Street View.
Agency
Campaign Sheep View 360
Advertiser Faroe Islands Tourism board
Brand Visit Faroe Islands

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