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Grands Prix de la Communication (ex COM-ENT)

Creative Award
Paris, France
AESIO - "AGORAESIO" by Grands Prix de la Communication (ex COM-ENT) 2024

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TitleAGORAESIO
BriefThis new area of communication is based on humour and goes back to the origins of the collective and of living together: to the agora of antique Greece.The agora will provide a concrete illustration of the power of mutualism and its role towards and for society, and will become the pillar of this new territory.The advertising concept highlights timeless issues personified by characters with evocative names, in which AÉSIO mutuelle will provide solutions that are resolutely contemporary. Its humorous, offbeat feel is enhanced by the eye of the famous producer Eric Judor, a master of absurd humour.This new concept is based around the creation of a new brand signature:"AÉSIO mutuelle, that's today's mutual insurance".
Agency
Campaign AGORAESIO
Advertiser Aésio Mutuelle
Brand AESIO

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Brand and Communications Director M...ne PE.....URE (...IO mu.....e) Subscribers Only
Communication and transformation Director Mar......ile L...RD (...IO mu.....e) Subscribers Only
Communication manager J...le H...H (...IO mu.....e) Subscribers Only
Creative director Em....el FR....IS E...NE (....ry ..d fo....h) Subscribers Only
CEO Ma....eu RE....TZ (....ry ..d fo....h) Subscribers Only
Account Director R...in AN....AU (....ry ..d fo....h) Subscribers Only
Art Director Q....in De.....ux (....ry ..d fo....h) Subscribers Only
Copywriter St....ne .e F....er (....ry ..d fo....h) Subscribers Only
Project manager K...y Ja.....ski (....ry ..d fo....h) Subscribers Only
Account manager C...re Ch....au (....ry ..d fo....h) Subscribers Only