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Creative Award
Paris, France
SC Johnson - "The Blue Paradox" by PHNX Awards 2022

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TitleThe Blue Paradox
Agency
Campaign The Blue Paradox
Advertiser SC Johnson
Brand SC Johnson
PostedApril 2022
Business Sector Cleaning Products, Soaps, Detergents
Story The ocean plastics crisis has reached a tipping point – we need make collective, disruptive change now in order to tip things back in the right direction. So, SC Johnson created The Blue Paradox, an immersive interactive experience in London that helped protect 1 sq km of ocean for everyone who attended. Built inside the largest shopping mall in Europe, the mesmerizing multi-room spectacle took visitors deep beneath the surface of the ocean plastics problem. As the first experience of its kind where visitors would make a tangible difference just by attending, we helped to protect 22,837 sq km of ocean – more than the land area of Wales. The Blue Paradox inspired those who attended, and millions more through shares on social media, to help turn the tide and join SC Johnson in their vision for a waste free world.
Media Type Case Study
Deputy Chief Creative Officer, Worldwide
Global Group Creative Director
Creative Director
Creative Director
Executive Producer
Experiential Producer
Editor
Global CMO & Chief Growth Officer
Executive Group Director
Account Supervisor