PHNX Awards

Creative Award

Paris, France

Update

Babel - "FULL WASHING"

429

Title	FULL WASHING
Agency	BABEL
Campaign	Full Washing
Advertiser	Babel
Brand	Babel
Date of First Broadcast/Publication	2021 / 6
Business Sector	Advertising & Communication
Story	We created a fake commercial, first looking like a regular washing powder commercial, before quickly turning into something more unexpected. The stereotyped character starts explaining how to “wash out” your brand using all the different social washing options at the same time. A real recipe for disaster.Our intention was not to throw a paving stone into the pond…but it kind of did, advocating for concrete and legitimate actions instead of only speeches as tools of communication.
Media Type	Case Study
Length	99 seconds
Directeur de création	Jean-Laurent Py
Directeur artistique	Julian Brice
Concepteur / rédacteur	Frédérick Lutge
Responsable de la TV prod	Jeanne Halfon
Production	Birth Productions
Post-production	Birth Productions
Producteur, maison de production	Tristan Béraud
Responsable de la production	Iman Delimi
3D Team	l'affreux bonhomme
Production du son	Chut! On vous écoute
Maison de production	Birth Productions
Producteur exécutif	Yohan Ungar
Producteur exécutif	Hugo Legrand-Nathan
Producteur	Tristan Béraud
Producteur	Iman Delimi