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Creative Award
Paris, France
Xbox - "Master Piece (Board)" by PHNX Awards 2022

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TitleMaster Piece (Board)
Agency
Campaign Master Piece
Advertiser Microsoft
Brand Xbox
Date of First Broadcast/Publication 2021 / 8
Product Halo Infinite
Business Sector Video Games/Consoles
Story Halo is one of the biggest game series on the planet, but the fans were underwhelmed with the Halo Infinite teaser and disappointed with the launch delay. A year later we were tasked with creating a standout moment that would show that the game was now a work of art. We needed to remind our core gamers of what made them fall in love with the Halo Universe in the first place and make them believe in the beauty and ambition of the new game. Together with artist Iva Troj, we made Halo Infinite into a beautiful Renaissance style 6x3 metre Masterpiece, packed with references and easter eggs from the previous games. The painting was exhibited in the Saatchi Gallery, London and The Louvre, Paris. To further promote it, we made a single shot film, slowly zooming out from the centre of the piece until full reveal in situ at the Saatchi Gallery, with the Halo theme song performed by a live choir.
Media Type Case Study
Regional Chief Creative Officer
Regional Chief Creative Officer
Executive Creative Director
Associate Creative Director
Copywriter
Associate Creative Director
Art Director
Associate Creative Director
Art Director
Project Manager
Agency Producer
Agency Producer
Associate Client Director