McDonald’s Canada - "Winter" by PHNX Awards 2024
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McDonald’s Canada - "Winter"
- Brand: McDonald’s Canada
- Country: Canada
- Advertiser: McDonald's
| Title | Winter |
| Agency | Cossette |
| Campaign | Rise & Shine |
| Advertiser | McDonald's |
| Brand | McDonald’s Canada |
| Date of First Broadcast/Publication | 2023 / 12 |
| Product | McCafé |
| Business Sector | Restaurants & Fast Food |
| Story | McDonald’s recently rebranded its coffee cups and was looking for an original way to spread the word. So, we took the opportunity to remind people that McD’s is the destination of choice for starting the day off right. Leveraging early morning scenes featuring corridors of light created by the sunrise, the campaign consisted of a series of visuals depicting parts of McDonald’s iconic golden arches. Each visual was inspired by everyday moments when adults of all ages simply need a good cup of coffee, such as at work, on the weekend, during activities, and so on. The visuals line up to form the brand logo, incorporating the colours and graphic elements of the new packaging. |
| Media Type | Billboard |
| Ask | gaelle.lenoir@cossette.com |