ABSOLUT - "New Definition of Love"

Jandl

Jandl Bratislava, Slovakia

503

Title	New Definition of Love
Brief	In the Dictionary of the Contemporary Slovak Language, the definition of love is not only uncontemporary but also discriminatory against the LGBTQ+ community. The dictionary defines love as affection ONLY for the opposite sex.Absolut believes that true love is not exclusive or limited, so the brand partnered with LGBTQ+ influencers to challenge Slovakia to update its definition of love to be more inclusive and contemporary.
Agency	Jandl
Campaign	New Definition of Love
Advertiser	Pernod Ricard
Brand	ABSOLUT
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