Youtube Academy - "YouTube 'Bento Box'"

BBH Shanghai

BBH Shanghai Shanghai, China

3373

Title	YouTube 'Bento Box'
Brief	A little Chinese boy at a school overseas feels different and isolated. This is symbolised by his Asian rice box: a stark contrast to the other kids' lunchboxes. Soon he stops eating lunch. Mum notices and comes up with a solution. The next day, he opens his lunchbox to a surprise – lunch in the form of a cute panda, the symbol of his home. The other kids flock around to look. Don't change who you are: tell your story.
Agency	BBH Shanghai
Campaign	Youtube Bento Box
Advertiser	Google
Brand	Youtube Academy
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Creative Director	S...y .u Subscribers Only
Creative Director	X..n P..m Subscribers Only
Creative Director	A...ur T...g Subscribers Only
Creative Director	K...y ..n Subscribers Only
Creative Director	D...en L...g Subscribers Only
Art Director	M..n ..u Subscribers Only
Production Company	R....al m...a Sh....ai Subscribers Only
Agency Producer	P...y ..o Subscribers Only
Account Manager	A..o Ham.......mian Subscribers Only
Account Manager	Ch.....ne .g Subscribers Only
Account Manager	M..a Y..n Subscribers Only