| Title | Snickers Hater Bar |
| Brief | The Toronto Raptors were having a great season, but they were also attracting negative comments from rivals and "haters". Mars and its agency took tweets from the “haters” and printed them on customized Snickers bars which were sent out to the haters - literally making them eat their words.
In the middle of the Toronto Raptors’ best season in franchise history, the team experienced a wave of online haters. The only explanation? The haters must be hungry. So Snickers, the official chocolate of the basketball team, took tweets and posts from haters and rivals and printed them on customized candy bars ౼ turning real time hate into hater bars and making literally eat their words.
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| Agency |
BBDO Canada
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| Campaign |
Snickers Hater Bar
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| Advertiser |
MARS
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| Brand |
Snickers
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| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Story (original language) | Subscribers Only |
| Media Type |
Social Media
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| Chief Creative Officer |
D...se Ro....to Subscribers Only
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| Chief Creative Officer |
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| Copywriter |
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| Vice President (VP) |
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| Associate Creative Director |
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| Planning Director |
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| Group Account Director |
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| Account Director |
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| Account Supervisor |
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| Vice President (VP) |
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| Print Production Manager |
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| Print Production Manager |
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| Production Artist |
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