City of Helsinki - "The Hand (director's cut)"

Folk Finland Helsinki, Finland

8436

This ad is part of the ACT Responsible Collection

Brand: City of Helsinki
Country: Finland

Advertiser: City of Helsinki

Title	The Hand (director's cut)
Brief	Finland is one of the safest countries in the world – when you're not at home.Finland is the second most dangerous country for women in the EU. And a frighteningly large part of this violence happens at home. And it’s not only women that are in danger. Domestic violence affects all ages, all sexes and all social classes. In many cases the offender can also be a victim.The city of Helsinki campaigns annually against domestic violence and promotes its social and healthcare services for its citizens. The video spot that feels and looks like an old horror movie communicates straight to the perpetrator: before there’s actual violence, there is the threat of violence. This is where you can change your fate: get help, before violence gets out of your hand.
Agency	Folk Finland
Campaign	The Hand
Advertiser	City of Helsinki
Brand	City of Helsinki
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Problem	Subscribers Only
Media Type	Television
Length	70 seconds
Director	J...s A..y Subscribers Only
Copywriter	L...e P...to Subscribers Only
Art Director	K...o Ki.....ti Subscribers Only
Account Director	J...i S....an Subscribers Only
Production Company	O..o Pr.....ion Subscribers Only
Producer	..i La....en Subscribers Only
Director of Photography (DOP)	N...s T....um Subscribers Only
Special Effects / VFX	Ch.....an Sj.....edt Subscribers Only
Sound Designer	T..o A....la Subscribers Only
Editor	A...ny B....ey Subscribers Only