Gabriel Mattar
Chief Creative Officer at Innocean Berlin
Berlin, Germany
TitleD-Day
Brief“Capa vs War” was born from the observation that images captured in the first half of the 20th century by war photographer and photojournalist, Robert Capa, could be mistaken as photos of ongoing armed conflicts.By curating a selection that better showcases this visual ambiguity, we created a print and out-of-home campaign that uses pictures and headlines to question and provoke a comparison between our present, which faces an unprecedented rise in the number of wars, and mankind’s violent past of global scale conflicts. With this correlation, we crafted a message that voices a demand for today’s peace through the work one of history’s greatest photographer.
Agency
Campaign Capa vs War
Advertiser Robert Capa Contemporary Photography Centre
Brand Robert Capa Contemporary Photography Center

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