On our second day live from the Palais, the conversation centers on humor, branding, and creativity. Today's panelists are John Bergdahl, Head of Product at Forsman & Bodenfors; Nils Persson, Chief Marketing Officer for Visit Sweden; Nicholas Hulley & Nadja Lossgott, Co-CCOs at AMV BBDO; James Rowe, Managing Director at adam&eveNYC.
The panel begins with the topic of humor through discussion of the "Sweden (not Switzerland)" campaign created by Forsman & Bodenfors Göteborg for Visit Sweden. Humor forms a connection between the audience and the brand. The conversation develops to encompass creativity and partnership - cornerstones to setting realistic goals and creating effective work.
Campaign Visit Sweden
Leaning into the discussion on unbridled creativity, AMV BBDO's Nadja Lossgott delineates the agency's approach with the 'Ready to Play' platform and how Decathalon's democratic marketing stands out in the sports category.
Campaign Ready to Play (Decathlon)