Rémi Soumagne
Copywriter at PUBLICIS DIALOG
Suresnes, France
TitleEyeMoney (English ST)
BriefMost campaigns against violence against women, are violent themselves. But it doesn't leave a mark on the minds.The idea here is to put the audience in a light, friendly and relaxed context to shock even more.The film shows the use of a fictional app as all uses do: watching is simple, it's great. . . none of the actors scream, are demonstrative or violent and yet they make you feel uncomfortable.It is insidiously that they explain to us in turn how they decide, deprive or force their wives.It is by keeping this detached and simply demonstrative tone that the campaign marks the minds, it is the embarrassment caused by simple men, ordinary in their daily lives without even showing women that we shock and disturb but also that we mark.
Agency
Campaign EyeMoney
Advertiser Fédération Nationale Solidarité Femmes
Brand Solidarité Femmes

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Media Type Television & Cinema
Executive Creative Director P...re Vi.....eix Subscribers Only
Creative Director A....lie B....rd Subscribers Only
Creative Director S...en Ar.....an Subscribers Only
Art Director F...ck M....an Subscribers Only
Copywriter R..mi So....ne Subscribers Only
Strategy Director S...h Thom.........zures Subscribers Only
Client Manager De....ne BE....UN Subscribers Only
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