Title | Selfies |
Brief | Strategy:Turning the product's supposed weakness (over 105 years old!)self-confidently into new strength.Excecution: Mallebrin was staged for the very first time with a unique retro appearance,that reflected the traditional character but was then combined with suprising and humorous headlines, that met today’s zeitgeist perfectly. The brand achieved a new freshness by not taking itself too seriously.Result:The humorous broadcasting of the campaign and the playful approach to the long brand history have quickly bestowed Mallebrin with cult status. The "grandmotherly charme“ as well as a return to true values are extremely well received by the younger audience. |
Agency |
WEFRA Werbeagentur GWA
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Campaign |
Old but Good
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Advertiser |
Krewel Meuselbach GmbH
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Brand |
Mallebrin
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Posted | November 2017 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Philosophy | Subscribers Only |
Problem | Subscribers Only |
Result | Subscribers Only |
Media Type |
Print
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Creative Director |
P....ck A....nn Subscribers Only
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Copywriter |
Je....er B...r Subscribers Only
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Director Client Service |
V....sa Sc.....er Subscribers Only
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Group Head Creation |
B...nd L....nn Subscribers Only
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Account Manager |
P....ck M...ek Subscribers Only
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Account Manager |
J...a U...er Subscribers Only
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Post Production |
I..a Be....nn Subscribers Only
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Art Director |
C...ra Sc.....tti Subscribers Only
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