Mallebrin - "Selfies"

WEFRA Werbeagentur GWA

WEFRA Werbeagentur GWA Neu-Isenburg, Germany

Awards

3855

Brand: Mallebrin
Country: Germany

Advertiser: Krewel Meuselbach GmbH

Title	Selfies
Brief	Strategy:Turning the product's supposed weakness (over 105 years old!)self-confidently into new strength.Excecution: Mallebrin was staged for the very first time with a unique retro appearance,that reflected the traditional character but was then combined with suprising and humorous headlines, that met today’s zeitgeist perfectly. The brand achieved a new freshness by not taking itself too seriously.Result:The humorous broadcasting of the campaign and the playful approach to the long brand history have quickly bestowed Mallebrin with cult status. The "grandmotherly charme“ as well as a return to true values are extremely well received by the younger audience.
Agency	WEFRA Werbeagentur GWA
Campaign	Old but Good
Advertiser	Krewel Meuselbach GmbH
Brand	Mallebrin
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Posted	November 2017
Business Sector	Subscribers Only
Story	Subscribers Only
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Media Type	Print
Creative Director	P....ck A....nn Subscribers Only
Copywriter	Je....er B...r Subscribers Only
Director Client Service	V....sa Sc.....er Subscribers Only
Group Head Creation	B...nd L....nn Subscribers Only
Account Manager	P....ck M...ek Subscribers Only
Account Manager	J...a U...er Subscribers Only
Post Production	I..a Be....nn Subscribers Only
Art Director	C...ra Sc.....tti Subscribers Only