INCUCAI x Sony Music - "Through your eyes"

VML (formerly WT)

VML (formerly WT) Buenos Aires, Argentina

Awards

15671

This ad is part of the ACT Responsible Collection

Brand: INCUCAI x Sony Music
Country: Argentina

Advertiser: INCUCAI

Title	Through your eyes
Brief	Every year in Argentina around 3,000 people are registered on the waiting list for a corneal transplant. That is because there are several pathologies that can affect the cornea, and cause loss of vision. The problem is that the lack of donors makes it impossible to transplant everyone who needs it. That is why we made a campaign to generate a paradigm shift and to empathize with the other."Through your eyes" is a campaign to make people experience in the shoes of someone who needs a corneal transplant. We created a music video that could only be seen with the help of someone else's eyes. We developed a website that only plays the video if you are pointing your mobile camera at someone else's eyes. In that way, conceptually, they were donating you their eyes so you can see it.
Agency	VML (formerly WT)
Campaign	Through Your Eyes
Advertiser	INCUCAI
Brand	INCUCAI x Sony Music
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Posted	December 2020
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Mobile Advertising
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