Title | Husband |
Brief | In the first spot from this campaign, a young woman describes her love for her husband. But we see that his photograph – and indeed her entire apartment – is practically hidden beneath pictures of crabs. “Whatever you love, you love crabs,” insists crab meat brand Vici. In the second spot, an elderly woman claims she hates crabs. “She loves jokes,” reassures her friend. Come on: everybody loves crabs! |
Agency | Voskhod |
Campaign | Everybody Loves Crabs |
Advertiser | Viciunai |
Brand | VICI |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Television |
Length | |
Executive Creative Director | A...ey Gu......lin Subscribers Only |
Copywriter | D...a Ov.....na Subscribers Only |
Copywriter | A...n R...in Subscribers Only |