| Title | Rain vs. Lie |
| Brief | Dozhd is a Russian independent TV channel that broadcasts impartial news 24 hours a day. Under pressure from the government, Dozhd was taken off the air by all the main satellite and cable providers. Now the channel's only financial resource is online subscriptions. Dozhd means "rain" in Russian. Which is why this billboard read: "Dozhd washes away the lie." Slowly, the lie was literally washed off, with a web camera streaming the results on the channel's website. When it rained, people got a 50% discount on a subscription. |
| Agency |
Voskhod
|
| Campaign |
Rain vs. Lie
|
| Advertiser |
Dozhd TV Channel
|
| Brand |
Dozhd TV
|
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|
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Outdoor/Out of Home
|
| Creative Director |
A...ey Gu......lin Subscribers Only
|
| Art Director |
Vl.....av Der......ykh Subscribers Only
|
| Copywriter |
D...a Ov.....na Subscribers Only
|
| Copywriter |
Al.....er S....ky Subscribers Only
|
| Digital Creative Director |
D...ry Ma....ov Subscribers Only
|
| Media Director |
M....il Pi.....ov Subscribers Only
|
