Brad Emmett
Chief Creative Officer at Commonwealth//McCann
Southfield, United States
TitleDr. EV-il Is Back For Good (60s)
BriefWe set out to highlight that GM’s revolutionary Ultium Battery Platform is an integral part of the fight against climate change. And knowing that climate change is the number one threat to the planet, there was only one way to bring this notion to life: tell Dr. Evil he’s now the number two threat to the planet.Driven by his megalomaniacal ego, he hatches a diabolical plan to take over GM, becoming the first fictional person to run a real global corporation, and use their EV technology to destroy this new nemesis. The plot thickens when a late breaking surprise from his son, Scott, makes Dr. Evil realize he must help save the world – before taking it over.
Agency
Campaign Evil Takeover
Advertiser General Motors Corp.
Brand General Motors

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PostedMarch 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Chief Creative Officer C...k M...an Subscribers Only
Chief Creative Officer B..d E...tt Subscribers Only
Group Creative Director ..b L...to Subscribers Only
Associate Creative Director Mi....le Mu....am Subscribers Only
Associate Creative Director N..k M...ne Subscribers Only
Executive Integrated Producer H...ez S...ed Subscribers Only
Digital Agency M...nn D....it Subscribers Only
Co-Chief Creative Officer Chuck Meehan
Co-Chief Creative Officer Brad Emmett
Group Creative Director Rob Legato
Associate Creative Director Michelle Musallam
Associate Creative Director Nick Marine
Executive Integrated Producer Hafeez Saheed

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