Markus Ruf
Concepteur / rédacteur at Ruf Lanz Werbeagentur
Zürich, Switzerland
TitleImpressionism
BriefIconic rooms from different art epochs are shown as they would look after a move or before a move-in: completely empty. For example, Vincent van Gogh's legendary bedroom in Arles, painted between 1888 and 1889.The campaign was launched on press ads, posters and billboards during «Art Basel» in Switzerland. «Art Basel» is the world’s largest art fair with 60’000 visitors from around the world. It returned in September 2021 after a two-year break due to the COVID-19 pandemic.
Agency
Campaign When art has to move
Advertiser Welti-Furrer Fine Art Transports
Brand Welti-Furrer Fine Art Transport

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Creative Director M...us ..f Subscribers Only
Creative Director Da....le Kn......anz Subscribers Only
Copywriter M...us ..f Subscribers Only
Art Director D..e Sch......erg Subscribers Only
Art Director M...o Mo......ger Subscribers Only
Art Director Is....le H...er Subscribers Only
Illustration M...o Mo......ger Subscribers Only
Account Executive Ca....ta B...i Subscribers Only
Client Supervisor T...as Ae.....er Subscribers Only

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