Guan Hin Tay Interview(s)
PHNX Tribute Jury
Why did you think it was important to join the PHNX jury?
To uplift the quality of creativity and happy to be a part of PHNX community to learn and grow from each other.
What impact do you think the event might have on the industry?
To celebrate great creativity. To inspire others to get better at what they do. To reward those that have worked hard and achieved beautiful and meaningful work.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
We live in a collaborative work where every different skill sets when combined make a powerful team. There are different points of view on creativity. The best creative work cuts across PR, good thinking and innovative execution.
What will you be looking for when you start judging the entries?
Meaningful work that has a purpose.
Authentic stories that we can all relate to.
Innovative executions that bring out creativity to life.
Authentic stories that we can all relate to.
Innovative executions that bring out creativity to life.
What lasting impact might the current crisis have on creative work?
Creativity’s role in helping people deal with stress, fear, and uncertainty in times of crisis and beyond.
Creativity’s role in helping brands solve meaningful problems for a better world and not just about selling a product or service.
Creativity's role in using entertainment in helping people cope with stress and threats.
Creativity’s role in helping brands solve meaningful problems for a better world and not just about selling a product or service.
Creativity's role in using entertainment in helping people cope with stress and threats.
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