Fernanda Tedde
Account Director at lew'lara\TBWA
São Paulo, Brazil
TitleUndercover Commentator
Agency
Campaign Undercover Commentator
Advertiser PepsiCo Inc.
Brand Lay's

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Integrated Media/360 Activation
Length
President & CEO F...pe Ba......meu Subscribers Only
Chief Creative Officer L..z S....es Subscribers Only
Chief Creative Officer M...o Gi.....li Subscribers Only
Chief Creative Officer P...il Subscribers Only
Executive Creative Director Fe....do D...te Subscribers Only
Executive Creative Director He....ue ..l L..a Subscribers Only
Executive Creative Director P...o C....tt Subscribers Only
Creative Team I...yd C..z Subscribers Only
Creative Team P...o X....es Subscribers Only
Account Executive Fe....da T...e Subscribers Only
Account Executive T....na Vi.....ky Subscribers Only
Account Executive M...us A...a Subscribers Only
Account Executive S...ia M....uk Subscribers Only
Account Executive G....la O...a Subscribers Only
Planning Team J..�o G....el Fe.....es .a S...a Subscribers Only
Planning Team E...a M...in Subscribers Only
Special Projects Manager J...an N...an Subscribers Only
Special Projects Manager C...l A...s Subscribers Only
Special Projects Manager J...ia C...a Subscribers Only
AI Production Sou.......ers Subscribers Only
Head of Strategy and Innovation P...o D..z Subscribers Only
Project Manager S...o Ba......ner M...a Subscribers Only
Developer R....go R...io Subscribers Only
Social Listening G....vo A....wa Subscribers Only
Approval Client S...ne S...�es Subscribers Only
Approval Client Da....la L...s Subscribers Only
Approval Client Gi....na M....da Subscribers Only
Offline A....na R..a Subscribers Only
Offline G....el Ez....el Subscribers Only
Digital Production A...y Subscribers Only
Radio Ban......tes Subscribers Only
AV Production D...o V...as B..s Subscribers Only
AV Production C....es N...li Subscribers Only
Image Production Co....�ia Subscribers Only
Sound Production C....et Subscribers Only
Cast E...ne Tr....an Subscribers Only
Cast R....do Ca.....ti Subscribers Only
Cast U....es C...a Subscribers Only
Cast C....io Z...an Subscribers Only
PR Agency I....ss P...er N....li Subscribers Only
Account Director T...s S....el Subscribers Only
Account Manager V...an F...es Subscribers Only
Account Executive B....ra Cr.....ro Subscribers Only
Account Executive T...s B...ca Subscribers Only
Account Executive Vi....us Re....li Subscribers Only

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