| Title | Winter is coming |
| Brief | On a chat show it was revealed that the Game of Thrones costume designer uses IKEA rugs to make the Night's Watch's costumes. Responding immediately, the brand posted a simple step-by-step guide to making your own version of the costume. |
| Agency | SMFB |
| Campaign | Winter is coming |
| Advertiser | IKEA |
| Brand | IKEA |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Social Media |
| Copywriter | Al.....er G....øe Subscribers Only |
| Copywriter | H..s M...e E..e Subscribers Only |
| Art Director | L...s Hj.....röm Subscribers Only |
| Art Director | ..a �...tad Subscribers Only |
| Account Supervisor | Kr....an Kr......sen Subscribers Only |
| Account Management | M..i E...n Subscribers Only |
| Illustrator / Photographer | M...us Sn....rs Subscribers Only |
| Graphic Designer | M...us Sn....rs Subscribers Only |
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