HomeAway Vacation rentals - "Eiffel Tower All Yours"

Saatchi & Saatchi France

Saatchi & Saatchi France Paris, France

Awards

24233

Brand: HomeAway Vacation rentals
Country: France

Advertiser: HomeAway.com

Title	Eiffel Tower All Yours
Brief	In 2016, premium US rental vacation provider HomeAway launched in Europe, where the brand was relatively unknown. How to spread the message that it delivered unique vacation experiences? By partnering with a unique place: the Eiffel Tower in Paris. For the very first time, a pop-up apartment was created on the first floor of the tower. And thanks to a competition run by HomeAway, a handful of lucky families won the chance to stay there for a single magical night.
Agency	Saatchi & Saatchi France
Campaign	HomeAway - Eiffel Tower All Yours
Advertiser	HomeAway.com
Brand	HomeAway Vacation rentals
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Posted	November 2016
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
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