Marcelo Pignatari
Marcelo Pignatari
Associate Creative Director at INNOCEAN Europe
São Paulo, Brazil
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TitleThere's Nothing Comic About Dyslexia
BriefComic Sans is the most polarising font to date, due to its highly asymmetrical nature. While this irregularity makes it popular amongst the dyslexic community, it is also what makes designers despise it so much.By deconstructing Comic Sans, we were able to determine the characteristics that make it one of the most dyslexia-friendly fonts. Then, we used them to inspire a new typeface that adopts the same irregularity, except this time, in an aesthetically pleasing way.Inconstant Regular was created to bridge the gap between design and inclusivity, through its irregular shapes, three stylistic sets, and built-in variable accessibility features. Making it a font that can be tailored to fit infinite individual needs and desired typographic aesthetics.
Agency
Campaign There's Nothing Comic About Dyslexia
Advertiser Dyslexia Scotland
Brand Dyslexia Scotland

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