Season Ticket Campaign - "The Masterpiece"

Alkemy Digital Enabler Milano, Italy

Awards

4500

Brand: Season Ticket Campaign
Country: Italy

Advertiser: FC Internazionale Milano

Title	The Masterpiece
Brief	On 20 May 2018, Inter Milan ended their seven year absence from the UEFA Champions League. Quoting The Divine Comedy, Inter urged fans “to re-behold the stars” as part of a new season ticket campaign. The artwork mimicked the style of the Italian Renaissance and contained 104 actual Inter fans, selected through a “stadium casting” and photographed in classical poses. Furthermore, five unique fan stories and a dozen secret messages were hidden throughout the artwork.
Agency	Alkemy Digital Enabler
Campaign	The Masterpiece
Advertiser	FC Internazionale Milano
Brand	Season Ticket Campaign
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Outdoor/Out of Home
Creative Director	G....io C....ni Subscribers Only
Creative Director	Fe....co G...o Subscribers Only
Creative Supervisor	..n Ma....si Subscribers Only
Creative Supervisor	M...o T...ni Subscribers Only
Copywriter	De....io C....co Subscribers Only
Art Director	M...o B...a Subscribers Only
Art Director	Gi....ca Gi....li Subscribers Only
Account Manager	J...po P....ni Subscribers Only
Content Creator	S...ia Ga....ti Subscribers Only
Social Media Manager	Fe....co Sp....lo Subscribers Only
Analyst	Fe....co M....ni Subscribers Only
Photographer	J..n Ga.....sa Subscribers Only
Post Production	A..x T....ns Subscribers Only