Reto Oetterli
Art Director at Arnold
Zürich, Switzerland
TitleMy Dad
BriefA young girl is trying to get the attention of her work-at-home dad, who is conversing with a colleague via Skype. Frustrated, the girl raids her pocket money and heads out to the local print store. But why? She emerges with a life-sized cardboard cut-out of her dad. Her friends and neighbours are bemused as she marches home with it, with a brief stop at the supermarket. But then we see the point of the ruse: she places the cardboard replica in front of Skype so she and dad can enjoy a Hershey’s snack together.
Agency
Campaign My Dad
Advertiser The Hershey Company
Brand Hershey's

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PostedNovember 2016
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Production Company
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