Scotts - "Real People. Real Slogans."

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canada

Awards

7959

Brand: Scotts
Country: Canada

Advertiser: The Scotts Company LLC

Title	Real People. Real Slogans.
Brief	Scotts needed help coming up with a new slogan for its weed killer. So it asked real people who’ve used Weed B Gon what they thought — and turned their endorsements into taglines. The results were...well...mixed. "Does what it says it's gonna do." "Nothing happens to the grass." "It's odourless." "Read the instructions." But the funny online film showing the interviewees and their resulting non-slogans pushed up sales. Job done.
Agency	Rethink Communications Inc.
Campaign	Real People. Real Slogans.
Advertiser	The Scotts Company LLC
Brand	Scotts
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Colorization	Alter Ego
Creative Director	A...n St....an Subscribers Only
Creative Director	..n G...s Subscribers Only
Creative Director	C...s S....es Subscribers Only
Associate Creative Director	J...an C...n Subscribers Only
Associate Creative Director	K...n Fi....er Subscribers Only
Copywriter	A...ew C...ur Subscribers Only
French Writer	K...ne D...et Subscribers Only
Art Director	Z....ry Ba....ta Subscribers Only
Agency Producer	A...a P....ky Subscribers Only
Production Company	We....de S...io Subscribers Only
Director	T...r G..y Subscribers Only
Digital Design	D...in G...le Subscribers Only
Director of Photography (DOP)	J..n ..r Subscribers Only
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Editing Company	S...ts Ed.....al Subscribers Only
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Editor	Do.....ue R...al Subscribers Only
Grading/Online	..e V...ty Subscribers Only
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Sound Producer	E..a G...er Subscribers Only
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Music and Voice Director	M..k Do....ic Subscribers Only
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