Thomas Guilhot
Executive Creative Director at We Are Social
Paris, France
TitleThe Missing Jewels
BriefIn a world inundated with advertising noise, we dared to be different. By spoofing the ads of prestigious luxury brands during Paris Fashion Week, we injected a dose of humor and intrigue into the campaign.We took the iconic Parisian luxury billboards, known for their opulence, and stripped them of their jewels. This audacious move was a nod to Lupin's artful deception, a playful twist on high-end fashion advertising that both amused and captivated.Launching during Paris Fashion Week allowed us to reach a global audience of high-end fashion enthusiasts and generate maximum media buzz. The result? Lupin's return became the talk of the town, seamlessly blending the worlds of luxury and heist.
Agency
Campaign The Missing Jewels
Advertiser Netflix
Brand Lupin

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