| Title | Text |
| Title (original language) | Le Texte |
| Agency | BETC Paris |
| Campaign | Anti-Tobacco Campaign - INPES |
| Advertiser | Institut National de Prévention & d'Education pour la Santé |
| Brand | INPES |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Newspaper |
| Market | Subscribers Only |
| Concept | B...o DE....ME Subscribers Only |
| Copywriter | B...o DE....ME Subscribers Only |
| Creative Director | St....ane Xi....as Subscribers Only |
| Art Director | A...rt T....ry Subscribers Only |
| Director | S...an Mo.....cz Subscribers Only |
| Account Director | Ma....le Du....et Subscribers Only |
| Advertising Manager | A..e R...n Subscribers Only |
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