Love Has No Labels - "Fans of Love (110s)"

R/GA

R/GA New York, United States

Awards

46501

This ad is part of the ACT Responsible Collection

Brand: Love Has No Labels
Country: United States

Advertiser: Ad Council

Title	Fans of Love (110s)
Brief	At NFL matches, the famous "kiss cam" tends to showcase only straight, same race relationships. In order to change attitudes, at the NFL Pro Bowl in Orlando, the kiss cam focused on couples who are normally kept out of the spotlight. The operation proved that love just looks like love, no matter who you are. And the 60,000 fans watching on a giant screen were turned into millions watching all over the world, thanks to a film released on Valentine's Day.
Agency	R/GA
Campaign	Fans Of Love
Advertiser	Ad Council
Brand	Love Has No Labels
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Posted	November 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Production Company	Tool of North America
Colorization	The Mill New York
Chief Creative Officer	N..k ..w Subscribers Only
Advertising Manager	A..a Is....on Subscribers Only
Advertising Manager	L..a S....an Subscribers Only
Director	F...d R..s Subscribers Only
Creative Director	C...s J...im Subscribers Only
Creative Director	M..e Do....ey Subscribers Only
Executive Creative Director	C...s N....am Subscribers Only
Executive Creative Director	E..c J...on Subscribers Only
Strategist	..y M...an Subscribers Only
Business Director	S....en Be.....in Subscribers Only
Account Director	S...n Z..p Subscribers Only
Executive Producer	J..f S....ik Subscribers Only
Executive Producer	..t F...s Subscribers Only
Executive Producer	C...y P...d Subscribers Only
Strategy Director	D..e S...an Subscribers Only
Business Affairs	M....sa N...i Subscribers Only
Creative Team	A....to P...as Subscribers Only
Creative Team	A....do A..�n Subscribers Only
Chief Marketing Officer (CMO)	D...el D..z Subscribers Only
Group Strategy Director	D...n V...r Subscribers Only
Executive Producer	Ch.....na C...o Subscribers Only
Mixer	..b Ba.....all Subscribers Only
Mix	N...n S....os Subscribers Only
Production Company Producer	H...e P...o Subscribers Only
Executive Producer	L...en He.....rg Subscribers Only
Editor	R...rt R...g Subscribers Only
Editing Company	..t ..d ..n L...on Subscribers Only
Colorist	D...en ..n ..r Cr....en Subscribers Only
Special Effects / VFX	J...ph G...so Subscribers Only
Special Effects / VFX	M..t D...en Subscribers Only
Production Company Producer	I....ah F...es Subscribers Only
Production Company Producer	W...y G....er Subscribers Only
Executive Producer	S...h .i ..o Subscribers Only
Executive Producer	N...y H....en Subscribers Only
Director of Photography (DOP)	G....ry W...on Subscribers Only
Line Producer	El.....us S...r Subscribers Only