Brice Davoli
Music Composer at Publicis Conseil
PARIS, France
TitleChroma
BriefSo much of racism boils down to one thing: skin colour. When racism was on the rise during France’s 2017 elections, le Musée de L’homme took to social media to start a conversation around racism and its exhibit “Us and them.” Users could create their own piece of unique artwork using a mobile app with one single condition: they had to create it with someone of a different skin color. The app used the pair’s skin tones to create a unique two-tone exhibition poster and opened people’s minds on the topic of racism.
Agency
Campaign Chroma
Advertiser Musée de l'Homme
Brand Le Musée de l'Homme

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
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Media Type Digital
Production Company Ins......ion Subscribers Only
Creative Director K..t N...ck Subscribers Only
Creative Director D...d M...in Subscribers Only
Copywriter Jea.......�ois .e M...c Subscribers Only
Art Director La....tia Ch....ien Subscribers Only
Director R....el Van.......che Subscribers Only
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Graphic Designer Ma....eu D....ez Subscribers Only
Graphic Designer J...en La.....na Subscribers Only
Art Buyer Na....ie Be.....rit Subscribers Only
Production Manager T..�o G..l Subscribers Only
Editor M....el F....er Subscribers Only
Post Production Fr....�ric L...n Subscribers Only
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Voice C...ly N...e Subscribers Only
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